Marketing Coordinator

Overall Responsibility:

Development and execution of a continuous Marketing and Communications program for BluePrint’s healthcare clients, prospects and business partners for security services. Develop effective, innovative and cost-justified ways to promote BluePrint’s offerings, values and contributions to the health IT industry using both out-bound and in-bound marketing. Work closely with Sales to align marketing strategies with sales initiatives and goals. Utilize web design skills, social media and graphic design knowledge to develop BluePrint’s marketing materials, electronic newsletters and perform enhancements/modifications to company website. Work closely with Software Development on quarterly website updates and advanced website enhancements. Provide support for and participate in BluePrint’s industry events and conferences both regionally and nationally. 

Key Tasks and Responsiblities Qualifications:

  • Develop and Execute Marketing and Communications programs
  • Responsible for In-Bound and Out-Bound Marketing
  • Ability to work independently as well as in a team environment
  • Creative problem solving and solution development capabilities
  • Ability to communicate technical information to non-technical audiences

Skills and Attributes:

  • 2+ Years Marketing experience, preferably in healthcare industry
  • Basic or Intermediate knowledge in website design, HTML, Content Management Systems and Social Media
  • Strong PowerPoint skills
  • Intermediate Microsoft Office Skills
  • Basic Search Engine Optimization (SEO) knowledge
  • Knowledge of Photoshop, Adobe Suite Preferred
  • Knowledge and use of CRM preferred
  • Strong interpersonal skills
  • Strong written and verbal communication skills

Education Qualifications:

  • Bachelors Degree in Marketing, Communications or Web Technologies Preferred

Job Location: Cranbury, NJ

Job Role: Marketing/Web Design

Joining Date: ASAP

Employment Status: Full Time

Employment Type: Employee

Manages Others: No

Department: Marketing/Solutions

 If interested in this open position, please send your resume to Kimberly Gollinot, Employee Services Manager.